Demographics

Generally, ATM users are split evenly between males and females. The average household income is $55,000 or more. Furthermore, ATM users are typically college educated and convenience oriented. And certain psychographic predictors can be targeted by utilizing our networks.

Things to Consider

ATM User Profiles

By gender:

By age:

By income:

By education:

Reason for using ATMs

When ATMs are used

 

ATM users are more active, spend more money, and enjoy entertainment more than non-ATM users.

Source: Chain Store Age Executive