ATM Network Targeting

Demographics

By selecting specific ATM venues or networks, you can target certain demographics.

NETWORK

AGE

INCOME

SEX

ETHNICITY

College Campuses

18-24

Middle to Upper Class

Convenience Stores

18-34

Lower Income

Male

Racially Diverse

Grocery Stores

35-54 (avg. 47)

Middle Class (avg. 50k)

64% Female

Pharmacies

41-74

70%

Malls

Teens

Middle to Upper Class

Female

Sporting Events

10-36

Male

Racially Diverse

Hospitals

42-78

Airports

24-42

Middle to Upper Class

Amusement Parks

10-35

Middle Class

Racially Diverse

Hotels/Resorts

28-54

Middle to Upper Class

 

Psychographics

The location of ATMs offers clues to psychographic predictors.

NETWORK

Predominant Psychographic Profile

College Campuses

Youthful, intelligent, curious

Convenience Stores

Conservative, family-oriented

Grocery Stores

Mothers, housewives, singles

Pharmacies

Conservative, mature

Malls

Younger, educated, somewhat affluent

Sporting Events

Youthful, enjoys action entertainment, movies, alcohol

Hospitals

Generally older with health concerns

Airports

Business travelers

Amusement Parks

Younger, thrill seekers, hobbyists

Hotels/Resorts

Travelers, educated, affluent, physically fit

 

By combining ATM networks with geographic segments, you can isolate very specific psychographic predictors: hobbies, activity level, dining habits, entertainment preferences, etc.