Documented Results

Below are just a few of the positive results we have witnessed through the years.

Little Caesar’s

The case study below is from Little Caesar’s. They tested our program with newspaper inserts in Greenville, South Carolina. See the dramatic difference between the ATM program and typical FSI drop.

Compared to newspaper inserts

 

OfficeMax

They reported these results.

OfficeMax coupon

Campaign Dates:

10/1/02 to 1/31/03

Total Coupons:

1.7 Million

Total Orders:

6920

Total Delivered Sales:

$1,649,594

Average Ticket:

$238

Total Orders By New Customers:

4026 (58%)

Total Delivered Sales By New Customers:

$992,740 (60%)

Total Expense (Includes all costs & $10k payment):

$350,780

CPA:

$87

$30 Off $150 Coupon

Orders

1434

51% (726) from new customers

Delivered Sales

$232,598

51% ($120,207) from new customers

Average Ticket

$162

$40 Off $200 Coupon

Orders

2917

58% (1690) from new customers

Delivered Sales

$655,731

59% ($390,064) from new customers

Average Ticket

$224

$50 Off $250 Coupon

Orders

2569

63% (1610) from new customers

Delivered Sales

$761,264

63% ($482,468) from new customers

Average Ticket

$296

 

JC Penney

JC Penney sent us a note stating: “So far this code is activating at 0.12% with total sales of $276,485... we’re getting 14.61% new customers”

The offer was for Free Shipping on orders of $75 or more. Here are the results.

Minimum Purchase:

$75

Average Purchase:

$230.40

Program Cost:

$5,000

Revenue Generated:

$276,485

New Customer Activation:

14.61%

Distribution:

1,000,000

Cost Per Thousand:

$5

Redemption Percentage:

0.12%

Cost Per Redemption:

$4.16

 

We have many more results documenting previous successes in many segments: fast foods, packaged goods, clothing, sporting goods, beauty and wellness, electronics, you name it.